Sony Computer Entertainment America appointed a new senior vice president of marketing and PlayStation Network today. Guy W. Longworth, a veteran in the field, will oversee all aspects of SCEA marketing.
Formerly of Annapurna One, Longworth brings over 20 years of marketing experience to SCEA. He will report directly to SCEA president and CEO Jack Tretton.
“Guy’s extensive background and experience with consumer marketing in multiple categories make him uniquely qualified to help deliver our messages to consumers and effectively impact our brand,” said Tretton. “He brings with him an experienced understanding of the marketing industry and has a strong record of consumer-driven success. Guy will be an integral part of our marketing efforts across the PlayStation brand moving forward.”
Longworth will join SCEA on Monday, October 31.