Nathan Drake, start of the Uncharted series, loves Subway. So much, that he’s carrying around Subway sandwiches and drinks as he falls out of airplanes and jumps through windows. That’s dedication!
Winners eat at Subway, according to Drake. I guess that means if you don’t eat there, you’re a loser. So go buy a sandwich and be a winner.
Or, maybe he’s referring the the whole “Every cup’s a winner!” thing.
https://www.youtube.com/watch?v=jiYibxij96c