THQ VP of core games, Danny Bilson, has revealed that a downloadable Red Faction will release prior to Red Faction: Armageddon as a method of building hype for the retail game.
“One of the other strategies we have is Xbox Live and PSN games on our big brands. They’re revenue generators and marketing tools,” he told CVG.
“There’s going to be a Red Faction Arcade game that ships about three or four months before Armageddon. What’s interesting is that we will sell it to the fans, it will have content you can download that is TV show-related, it will build up to the new game and also we can use it to drive pre-orders, too; we can give codes and aspects of it, we can give the whole thing away.”
According to Bilson, this downloadable game release is just the first of many to come.
“You’ll see it on Red Faction, you’ll see it on Saint’s Row and a couple of others,” he said. “Not only that, we have a comic book coming on it as well. And in December we’ll announce the Saint’s Row situation, which is the biggest trans-media play anyone has ever done.”