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Bethesda: Microsoft “bungled” Halo 3: ODST marketing
by [@salromano] at 01:52 PM EDT, September 22, 2009 .

Halo-3-ODST-campaign-defended

Microsoft’s today-released Halo 3: ODST has a relatively short campaign mode (just around six hours), however Bethesda Softwork’s Ashley Cheng has stepped out in Microsoft’s defense.

“Give me a break. First off, most games – especially first person shooters – are anywhere from 5-10 hours. Tops. What makes Halo different from others? You can’t just ping Halo ODST for it.

Cheng believes that Microsoft simply took the wrong approach in marketing the game.

“Microsoft and/or Bungie totally bungled the marketing on this,” wrote Cheng. “First saying it was a standalone expansion pack, then coming out and saying wait, no, we’re charging full price because – surprise! – we put “more” stuff in it and it’s called Halo ODST now, vs it’s original title, Halo Recon. Like Microsoft was ever going to sell this for less than full price. It is a new Halo title, it’ll sell like hotcakes no matter what.

“Because of the waffling, reviewers are now mentioning that Halo ODST may not be worth the price point, that it should’ve been cheaper, etc…”

Nuff said, Cheng.

Halo ODST [cloud ruler temple]

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1 comment on this article
  1. thunderbear
    Thumb up 0

    I disagree completely. “Most” FPS’s aren’t 5-6 hours (she’s exaggerating in her favor, ODST is NOT 5-10 hours).

    If any other shooter came out with a 5-6 hour campaign, it would get slaughtered. That it only has one new MP mode (firefight) and only includes what you basically got with Halo 3 (plus 3 new maps), it’s a bad deal.

    It’s getting close to 9s because it’s Halo. If it was any other title, it would be in the 8s (because it still plays solid).

    Posted 3:55 pm on September 22nd, 2009 - Permalink -
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