A lots happened in the gaming world this week. Batman: Arkham Asylum was awarded ‘Most Critically Acclaimed Superhero Game Ever’, the first screenshots of Grand Theft Auto IV‘s second episode ‘The Ballad of Gay Tony’ were released, Sony introduced a brand new, hilarious marketing campaign, BioWare still refuses to deny a PS3 version of Mass Effect, new downloadable content was released for the Xbox 360 version and much more.

Read on for this week in gaming.

Awards
• Arkham Asylum sets world record for ‘Most Critically Acclaimed Superhero Game Ever’

Box Arts
• UK PES 2010 box art showcases new PS3 style change

Calendar Check
• EyePet launches in North America on November 17th
• Katamari Forever reaches gold status, ships September
• First GTAIV ‘Gay Tony’ trailer to arrive next Tuesday
• Final Fantasy XIII Premiere Party happens September 8th
• Gears of War 2 GOTY Edition shipping September
• Get your PlayStation 3 slim… NOW!
• FIFA 10 demo dated for September
• Gran Turismo 5 confirmed for 2009

DLCs
• US PlayStation Store Update: August 27, 2009
• F.E.A.R. 2: Reborn demo now on Xbox LIVE and PSN
• NBA, Watchmen, and Invincible Tiger hit Xbox LIVE Arcade
• WET demo up for download on Xbox LIVE
• Mass Effect apparel now available on Avatar Marketplace
• Mass Effect ‘Pinncale Station’ DLC now on Xbox LIVE
• Castle Crashers ‘Necromantic’ DLC announced

Development Status
• Cryptic: Xbox 360 version of Champions “ready to go”, waiting for Microsoft
• Ghostbusters PS3 resolution fixed with new patch
• Final Fantasy Versus XIII dev time “comparatively faster” than FFXIII

For Facts, For Details
• Tales of Vesperia PS3 features new arena battles
• More DUST 514 details come with CCP boss interview
• Sony’s R&D Team talk about new motion controller
• Yet even more costumes for Tales of Vesperia PS3
• Bethesda bringing BRINK to PAX 2009
• Splash Damage already have “big plans” for Brink 2 and 3
• Microsoft: Twitter and Facebook for Gold Members only [Update]
• Final Fantasy XIV features PS3 and PC cross-platform play
• 3D Dot Game Heroes details a 2D transformation
• PS3 Firmware v3.0 to be the last major update this year

Game Announce
• Capcom to announce new games at TGS 2009

Marketing
• PS3’s new marketing campaign: “It Only Does Everything”
• 2K: Borderlands is an “incredibly strong offering” for Christmas

Moving Pictures
• Mafia 2 gameplay takes Vito on a night mission
• Modern Warfare 2 gameplay surfaces from Game Crazy show
• Ninja Gaiden Sigma 2 trailer will give you a phobia of females

Not So Moving Pictures
• First GTAIV Gay Tony screens arrive at fansites
• Left 4 Dead 2 screens go to the carnival
• Demon’s Souls screens glow in the dark
• Devil Kings 3 screenshots come in twenty-five
• Eight Days media leak displays far-along development
• GTAIV: The Ballad of Gay Tony in two new wallpapers
• Broly goes SSJ3 in new Dragon Ball: Raging Blast screens
• Left 4 Dead concept artwork goes down south
• 3D Dot Game Heroes shots battle huge octopus
• First Modern Warfare 2 lobby shot
• Majin: The Fallen Realm gets first screens

Price Cuts
• Xbox 360 price cut announced by Microsoft
• Square Enix: PS3 will see a big impact in sales next year

Sadness
• Nomura: No New Final Fantasy Versus XIII, Agito XIII Images at TGS

Scans
• Final Fantasy XIII scans highlight Lightning on Odin
• New 3D Dot Game Heroes Famitsu Scans

Sneaky
• Amazon lists 250GB Xbox 360 Elite model
• BioWare refuses to deny PS3 version of Mass Effect
• Square Enix talks about a Final Fantasy VII remake

Tease
• Top secret, massive PS3 exclusive in development