Sony’s introducing a newer, funnier marketing campaign with the launch of the PlayStation 3 slim model. With the tagline, “It Only Does Everything”, Sony’s taking their new marketing blitz to humurous lane with Kevin Butler in whatever position he plays, being the “Director of Rumor Confirmation” or “VP of Enough if Enough”.
The first two commercials for the system market the PS3′s new price point and the PlayStation Network. I have to say, that second commercial is priceless. I actually laughed… out loud.
All I can say is that this is marketing done right, Sony. Whoever is thinking of these ads should stay on the team for life.
It Only Does Everything [PlayStation.Blog]