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343 Industries to take over Halo brand
by [@salromano] at 07:29 AM EDT, July 23, 2009 .

343-halo-brand

Microsoft has announced at the San Diego Comic-Con that they’ve formed a new division named 343 Industries that will take control of the Halo brand. The new developers will be headed by ex-Bungie employee Frank O’Connor.

“If you look at how George Lucas held on to ‘Star Wars,’ not just to make money from action figures but to control the direction the universe went in, you can see why we think it’s pretty vital,” said Frank O’Connor, creative director for 343 Industries, the Microsoft division that oversees all Halo products. “Luckily, Microsoft has the resources to enable us to do that.”

We’ll see how it all plays out in the future.

Video game companies move onto Hollywood’s turf [LA Times]

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