Take-Two President Talks Agent PS3 Exclusivity Confidence
posted on 06.06.09 at 03:46 PM EDT by (@salromano)


Sony announced Rockstar at Sony’s E3 conference this week in Santa Monica. Take-Two president Ben Feder has expressed his confidence in the game being a success as a PlayStation 3 exclusive.

“At this phase in the cycle, when you’re trying to launch a new franchise, exclusivity can really help you launch the franchise”, he told Gamespot. ‘It can give you the kind of platform that you need to start exclusive, start in the right kind of way with the right kind of partner. Exclusivity does work.

“I have a lot of confidence in Sony. I have a lot of confidence in their ability to lead the market, as they always have,” he added. “Their console is a terrific platform to be developing for, and Agent is a great testament as to our belief in what that platform can do, and what they can do with us as part of a partnership.”

The game itself is going to be fantastic, according to him. It’s agreeable as well, with the Houser brothers working on the project.

“We think this has the potential to be yet another great Rockstar North franchise title. … It’s the Houser Brothers and Rockstar North. It’s the A team working on an AAA title. I think the subject matter, the characters, the story, the environment, the background–all the elements are there. It’s such a rich environment to play in.”

Take-Two grooming Agent to be the next GTA [GameSpot]

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