Disney Interactive Studios officially announced today that Pure developers, Blackrock Studios, are currently developing Split/Second for the PlayStation 3 and Xbox 360. Split/Second is a racing game that puts players in a competitive reality television show where you’ll race across a city made-for-TV and built for destruction. Your goal is to become the season champion.

“We’re creating huge memorable moments on par with the biggest blockbuster action films,” said Nick Baynes, game director, Black Rock Studio. “Action racing has captured the imagination of video game fans worldwide and we’re going to redefine that experience with Split/Second.”

Split/Second will release for the PlayStation 3 and Xbox 360 in early 2010. Hit the gallery for the first screenshots.

Disney Interactive Studios Announces “Groundbreaking” Racing Game — Split/Second

Award-Winning Black Rock Studio Creating Innovative New Action-Racing Game Where Speed Meets Strategy in a City Rigged for Destruction

BURBANK, Calif. – Racing to the finish line takes on added excitement when competitors trigger destruction on the track to take out their opponents. Disney Interactive Studios today announced Split/Second, an intense action racing game set within the world of a hyper-competitive reality television show. Competitors vie to be the first across the finish line in a made-for-TV city built for destruction, with the ultimate goal of becoming the season champion. Developed by Black Rock Studio, Split/Second is scheduled to be released in early 2010 for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Windows-based PC.

Competitors in Split/Second don’t just collide with other vehicles to knock them from the track — they can also trigger explosive events that drastically alter the dynamics of the race. Players must use strategy and pinpoint timing to derail opponents, tactically alter the track or create entirely new routes.

“Split/Second elevates action racing to a new level by enabling players to strategically take out their opponents by dynamically altering the course in real time,” said Craig Relyea, senior vice president of global marketing, Disney Interactive Studios. “Split/Second further showcases Black Rock Studio’s ability to innovate and deliver a compelling experience that has wide appeal beyond the traditional racing genre.”

“We’re creating huge memorable moments on par with the biggest blockbuster action films,” said Nick Baynes, game director, Black Rock Studio. “Action racing has captured the imagination of video game fans worldwide and we’re going to redefine that experience with Split/Second.”

Black Rock Studio is the development studio behind the critically acclaimed 2008 action sports game, PURE. PURE won numerous awards, including the Game Critics Award for Best Racing Game of E3 2008, and was named among the top 10 video games of 2008 by Entertainment Weekly. Formerly Climax Racing, Black Rock Studio is a development studio of Disney Interactive Studios and is based in Brighton, England.

For more information about Split/Second, go to http://www.splitsecondvideogame.com/.