Xbox 360 Outsells PlayStation 3 3-to-1 On Black Friday
posted on 12.01.08 at 11:20 PM EST by (@salromano)

This past (Black) Friday was a great sales day for Microsoft. The Xbox 3603 broke console sales over the Black Friday weekend outselling the PlayStation 3 by a three-to-one ratio as well as gaining a 25 percent increase from the Xbox 360 Black Friday sales from 2007.

“We entered into the Black Friday sales period with cautious optimism, knowing that dollar for dollar, Xbox 360 offers more social entertainment value than any other console on the market,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “Record Black Friday sales in the U.S., coupled with our existing global install base of 25 million and an online community of more than 14 million Xbox LIVE members, have laid the groundwork for continued global sales momentum in 2009.”

Hit the jump for the presser.

Xbox 360 Registers Biggest Black Friday in Its History
Xbox 360 consoles and games sell at record levels; outsells PlayStation 3 by three-to-one ratio.

REDMOND, Wash., Dec 01, 2008 - Microsoft Corp.’s Xbox 360 video game and entertainment system kicked off the holidays with record- breaking console sales on one of the biggest shopping weekends of the year in the U.S. Retailers reported Xbox 360 console sales over the Black Friday weekend were on pace to beat previous years, outselling the PlayStation 3 by a three-to-one ratio and estimating a 25 percent increase from Xbox 360 Black Friday sales figures from 2007.

Strong game sales rounded out a historic Black Friday for Xbox 360, with record-paced software sales continuing for key Microsoft titles, such as “Gears of War 2,” “Fable II,” and “Lips.” Xbox 360 continues to have the highest game attach rate of any console at 8.1 games per console.

“We entered into the Black Friday sales period with cautious optimism, knowing that dollar for dollar, Xbox 360 offers more social entertainment value than any other console on the market,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “Record Black Friday sales in the U.S., coupled with our existing global install base of 25 million and an online community of more than 14 million Xbox LIVE members, have laid the groundwork for continued global sales momentum in 2009.”

Xbox 360 sales have also surged worldwide since the September price drop, outselling the PlayStation 3 week over week across Europe. Console sales in Europe are up as much as 400 percent, with sales nearly double year over year and reaching 7 million consoles sold this generation.

With a mass-market price point starting at $199.99 worldwide (estimated retail price) for Xbox 360 Arcade, a games lineup of more broad-appeal social titles than any other platform, and the recently launched New Xbox Experience, Xbox 360 is leading the industry and inviting everyone to play.

  • incredibilistic

    This is going to sound like I’m drinking Haterade but I’m amazed at how MS has been able to market what is essentially one of the worst made consoles in the history of consoles and still sell the crap load of boxes.

    Between great marketing and cross-promotional tie-ins and an obviously superior online system they’ve been able to essentially crush Sony. Even with great games like LBP and MGS4 the system is still trailing from way behind (I don’t count the Wii, that’s in another category all together).

    And then you have Sony, constantly playing catch-up to XBL and has a much more robust and powerful console (although the power is still under question) with a better feature set. Blu-ray, lithium battery in the controllers (no need to keep buying batteries), Bluetooth, built-in wifi, nearly silent drive, HDMI (from day one) and a free online gaming network. Although a “free” network doesn’t equal better network.

    Anyway, it’s just amazing what MS has been able to do this generation. They’ve made the 360 into the everyman’s console while Sony is appealing to the technophiles who crave the latest in technology and the sheen of a glossy black box.

    So where does Sony go from here? The analysis might suggest that they have no way of coming back but they certainly have their work cut out for them.