Red Bull Gives Wings to PlayStation Home

Sony Computer Entertainment has today revealed the first brand to inhabit the PlayStation Home world.

Red Bull has created a tropical island with an airplane racing game based on Red Bull’s Air Race series located within the island.

John Beasley, brand marketing manager for Red Bull UK said Home represents an opportunity for brands to create “memorable and rich content”.

“The game gave us the first opportunity to recreate in the gaming world what we try to do in the real world, which is to facilitate interaction, to give people stories, memories, experiences and a really good opportunity to interact with the brand,” he said.

Beasly expresses his feelings on how Home can bring different brands to gamers. “It’s an easy environment for brands to take that first step into gaming,” he added.

More is to come in the future as a Sony Computer Entertainment spokesman stated more brand partnerships will be announced for Home at a later date.

Red Bull becomes first brand on PlayStation Home [Revolution]