Microsoft has so far been able to secure some pretty good third-party exclusives, timed or not.. When asked about the Xbox 360′s weakness, Microsoft interactive entertainment boss Don Mattrick replied, “Weâ€™d love to have more exclusive hits on our box, absolutely. Are we investing in that? Yes we are. Does that take a lot of time? Yes it does.”
So far, Microsoft has been able to secure exclusives beyond retail store products, such as the upcoming Grand Theft Auto IV and Fallout 3 downloadable content, leaving other gamers out of luck.