Back at E3 2008, Xbox global marketing director Albert Pennello crushed rumors on any “behind the scenes” payoff maneuvering for the appearance of Final Fantasy XIII on the Xbox 360, saying that Square Enix cannot ignore the console’s install base.
â€œI think a lot of people assume a lot of things about why Square made that announcement,â€ he said, talking in MundoRare. â€œI think the most obvious reason that they made the announcement is just looking at the success of our console. I mean, weâ€™re the leading console on a worldwide basis, weâ€™re more than double the install base on the US.
â€œI actually think itâ€™s a great partnership. Square has done games for us in the past, and I think thereâ€™s a point where Square just has to look at the Xbox 360, the install base and attach rates that weâ€™re seeing and actually has to make a decision on their own that itâ€™s the right thing to do for them.
â€œSo, I think people make a lot of assumptions about what they read or the rumours that go around, but the reality of a lot of this is that weâ€™re doing very well, we have a great install base, we have passionate gamers like you guys that buy a lot of games, and a publisher like Square canâ€™t ignore that.
â€œI think itâ€™s easy to assume that somethingâ€™s going on behind the scenes, I think the more obvious answer is weâ€™re doing really well and the game creators want their games to be where the most people and the most consoles [are], and right now thatâ€™s the Xbox 360.â€